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VIRAL VIDEOS New Line is always tapping into new technologies and cultural trends, with our blogs and our presence on MySpace, Facebook, and Wikipedia, among other things.
So starting with Urinetown in 2007, the New Liners began creating "viral videos" to promote our shows, short videos created specifically for the web, a new marketing technique that uses existing social networks to produce exponential increases in awareness, through a "viral" process. It is word-of-mouth delivered through links and emails, harnessing the networking effect of the Internet and reaching a large number of people rapidly and inexpensively.
Please pass on the video URLs to your friends and help us spread the Good Word... |
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